Southampton fans can claim free play-off sleeve badges

Southampton supporters have the opportunity to add special edition Sky Bet play-off sleeve badges to their replica shirts at no cost. This initiative is part of the Every Minute Matters campaign, which is a partnership between Sky Bet and the British Heart Foundation.

The bespoke heart-shaped badges were originally used during the previous season's Sky Bet play-offs. They will be featured again during the upcoming play-off fixtures across the Sky Bet Championship, League One, and League Two.

To obtain a badge, fans must visit the Saints Store at St Mary's Stadium in person. Supporters can bring an existing adult-sized replica shirt or purchase a new one at the store to have the limited-edition badge applied. The badges cannot be applied to any shirt that already has a badge on the right sleeve, and the offer is not available for online orders.

On Tuesday, 12 May 2026, the store will operate specific hours for the home play-off semi-final match. It will be open from midday BST until kick-off, and will reopen for 30 minutes following the end of the match. Badges are being distributed on a first-come, first-served basis.

The Every Minute Matters campaign focuses on encouraging football fans to learn CPR to help save lives. The British Heart Foundation notes that more than 30,000 out-of-hospital cardiac arrests happen annually in the UK, with survival rates below ten percent. As part of the initiative, supporters are encouraged to use RevivR, a free online tool from the British Heart Foundation that provides CPR training in 15 minutes.